BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a resilient brand impact not only helps create favourable impressions about the brand but also allows organizations to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holist
BUILDING LONG-TERM SUSTAINABLE BRAND VALUEEstablishing a sustainable brand impact not only builds favourable impressions about the brand but also enables marketers to pursue sustainable growth in the long term. A brand’s sustainability is its ability to sustain and grow today without undermining its future development potential. It is more of a h
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